Travel brands develop realistic strategies on social networks, with more or less success. Competition is strong, and sometimes costly visibility.
For several months, the commitment rate decreases on Facebook, in all sectors. Tourism is no exception to this erosion, to a certain extent.
Internet users are still active on the network of Mark Zuckerberg, who now seeks to maintain their current publications low wire, explains the social media agency We Like Travel.
For years, social networks have been apprehended opportunistically as a free vector of communication through virality. Today, brands often have to pay to maximize their visibility. And deploy very different approaches between Facebook, Twitter and Instagram, without dispersing.
Social networks can radiate brands, but also harm them. Victims Facebook page scams Opodo continues to collect the complaints of disappointed passengers, thus maintaining a nuisance power. The community managers should monitor this type of bad buzz, even respond or create against-fires. The issue of online reputation has become crucial in tourism enterprises.
source : www.lechotouristique.com/
For several months, the commitment rate decreases on Facebook, in all sectors. Tourism is no exception to this erosion, to a certain extent.
Internet users are still active on the network of Mark Zuckerberg, who now seeks to maintain their current publications low wire, explains the social media agency We Like Travel.
For years, social networks have been apprehended opportunistically as a free vector of communication through virality. Today, brands often have to pay to maximize their visibility. And deploy very different approaches between Facebook, Twitter and Instagram, without dispersing.
Social networks can radiate brands, but also harm them. Victims Facebook page scams Opodo continues to collect the complaints of disappointed passengers, thus maintaining a nuisance power. The community managers should monitor this type of bad buzz, even respond or create against-fires. The issue of online reputation has become crucial in tourism enterprises.
source : www.lechotouristique.com/
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